Marketing Feasibility Study
The purpose of the Marketing Feasibility Study is to determine the suitability of this
property for profitable development, and to define optimal products and amenities in
accordance with projected market demand, and to project sales absorption and annual revenues
from development of this property.
The methodology entails examination of the site's market potential followed by research on the
real estate consumer market and on competitive real estate products. Research findings are
analyzed with respect to property location, potential competition, and preliminary development
plans to define marketing feasibility in terms of potential market share, marketing
constraints and opportunities and projected absorption rate and pricing ranges. These feasibility
components provide the basis for definitive recommendations on development potential, development
strategy and a cost-effective marketing and sales strategy.