A few years ago, the song Short People became
popular, particularly because of its attention to the
height-disadvantaged segment of our population. The
stigma attached to being smaller than the norm suddenly
was replaced with dignity.
A similar phenomenon is underway in new home development
being undertaken in many parts of the country. It began
with the rapid discounting of builder inventory homes
and consequent lowering of prices for entitled lots.
New home construction of similar size and quality to
discounted inventory could not compete, so builders
began offering smaller homes on discounted lots.
First-time buyers were attracted to the lower price
structure and a fresh trend was underway. |
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Some observers may argue that this trend really got its
impetus from "new urbanism" experiments coupled with efficient
small dwellings designed for Katrina Hurricane victims.
Regardless of the precise origins, the small house trend is well
underway and merging with workforce housing programs in several
markets.
Residential architects are responding to the trend with
innovative new small dwelling designs and creative neighborhood
site plans to increase their appeal beyond the appeal of
relative low price. For example, the Tampa office of BSB Design
has produced an extensive collection of creative small dwelling
designs for various consumer groups and site configurations.
Former high-end builders, such as Pat Neal of
Sarasota-Bradenton, report significant success with these new
product offerings in the face of reduced market demand for
higher price offerings.
Will the "Small is Beautiful" trend continue? Does it fit
your consumer market and business plan? Parker Associates can
help you answer these questions with our fast-track market
analysis methods and innovative recommendations. Our Senior
Analysts are ready to go to work for you right now at (904)
992-9888 or send an email to
info@parkerassociates.com.
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