Parker Associates - Real Estate Development Marketing Consultants since 1982

 

In This Issue . . .

  • 2012 Outlook
  • Boomer Boom
  • Big Year at Lakewood Ranch
  • Revitalizing Aging Retirement Communities
  • International Builders Show 2012
  • Tech Tidbits

 


Big Year at Lakewood Ranch
Lakewood Ranch surged to 391 new home sales at an average price of $397,149 in 2011, more than double the encompassing Sarasota/Manatee average new home sales price of $150,097. At the same time, a total of 307 resales were reported in Lakewood Ranch. The long-awaited Lost Creek Resort rental community also opened during a busy 2011, as well as a variety of new commercial/institutional establishments.

Go to the new Parker Associates Blog to see more on this story and others.

International Builders Show 2012
We aren't presenting this year, but we will be attending many of the events as well as exploring the exhibit hall on Friday, February 10th and Saturday, February 11th.  We'd enjoy the opportunity to discuss any of your projects or ideas with you or just to sit down and chat about the state of the market and where it is going.  Please contact Chris at jchris@parkerassociates.com to set up a meeting or call us at 904-992-9888 to let us know where and when and we'll be there.
2012 Outlook
Most national economists are approaching 2012 with caution. The intransigent Congress and continuing European financial difficulties do not bode well for a surge in economic growth and a reduction in unemployment. Projections remain at a modest 2 percent growth as in 2011. On the positive side, new employment growth has been positive over the past four months, and new capital investment is occurring in several sectors. Florida ranked third in the United States for job growth in 2011 with a rate higher than nationwide for the first time in over three years. With the third highest population growth rate in the nation, Florida now has over 19 million residents, fourth highest in the nation.
Parker Associates - Real Estate Development Marketing Consultants since 1982
The Boomers Are Coming!
Boomer Boom
Florida’s senior population is projected to rise by 90 percent over the next 20 years. By 2030, residents over age 55 will constitute 26 percent of the state’s population. This increase, in concert with the nationwide surge of this age group, opens up increasing opportunities for new active adult communities . . . and, as outlined below, creative potential for revitalizing large numbers of aging retirement communities in Florida as well as other Sunbelt states.

You can read more about this and other stories by going to our new blog at http://www.parkerassociates.com/blog/index.php to read about this and more.

www.parkerassociates.com for more information

Revitalizing Aging Retirement Communities
Parker Associates has been examining a number of mature retirement communities across the Sunbelt that were developed during the 1970s and 1980s, but never fully completed.

Most are owned by property owner associations that would like to increase their marketing potential for resales as well as add revenue from additional residents. For a more complete description of these potential development opportunities, please refer to our blog at http://parkerassociates.com/blog/index.php.

Just give one of us a call at (904) 992-9888 or email at info@parkerassociates.com. We are here for you.
Tech Tidbits
SEO - Search Engine Optimization - That's about all we hear about these days when it comes to web sites. The days of "you need to have a web site" have moved to "you need to be found on the Internet" these days. Having a web site is not enough. There are two pieces to successfully launching and having people visit your web site. The first is to create a dynamic and aesthetically pleasing web site. The second is being found by the search engines.

The reality of search engines is that 90 percent of people searching on the Internet are using Google. This may change with the market being saturated with competitive search engines, but that is how it is right now. Google uses a specific set of criteria when defining where a web site falls given a specific set of search terms. Type in "search engine optimization" and see what pops up. Wikipedia is the first listing of the natural search answers when I type it in to Google. Why is that? There are a great number of factors that lead to being at the top of the search engine listing for any given search terms. In fact, there are so many factors, pointing to any one as being more important than another would be impossible. However, here is a short list of things to check quickly:

  • Domain Name - does the domain name have pertinent keywords in it or not. If not, attempt to buy some other more relevant domain names and set up "landing pages" to help guide people to your web site.

  • Meta Tags - are the meta tags for the site set up such as the keywords and description amongst others? If not, they need to be in there.

  • ...check out the blog at http://www.ptccomputersolutions.com/blog/index.php for more on this story...

There are dozens of other things to look for in making your site optimized for the search engines. Blogging is a great way to get some attention. If you are in need of implementing any of these ideas or getting a blog embedded in your web site for optimal search engine awareness, contact PTC Computer Solutions at info@ptccomputersolutions.com or http://www.ptccomputersolutions.com/blog/index.php to find out more.

PARKER ASSOCIATES
P. O. Box 51604
Jacksonville Beach, FL 32240

Real Estate Development /
Marketing Consultants

904.992.9888 -  info@parkerassociates.com

Serving Over 500 Clients In 30 States and 16 Countries Since 1982


This email has been designed and distributed by PTC Computer Solutions - www.ptccomputersolutions.com  and PTC Communications - www.ptccommunications.com

Parker Associates
Real Estate Development/Marketing Consultants
P. O. Box 51604
Jacksonville Beach, Florida 32240
Voice: 904/992-9888
www.parkerassociates.com
iinfo@parkerassociates.com

Parfam Realty
Buying? Selling? Parfam Realty can help.
For access to our inventory of available properties in a broad range of locations, types, and sizes, call or visit:
Voice: 904/992-9888
www.parkerrealtyse.com
info@parkerrealtyse.com

If you wish to be removed from receiving further emails from Parker Associates and its affiliates, please click on the Manage Your Subscription link below and choose to unsubscribe.